Search is being reinvented by AI. From Google to ChatGPT to Perplexity, every discovery journey is changing. Botify is the AI-powered platform ensuring the world’s top brands are found everywhere people — and AI assistants — search.

Trusted by over 500 leading enterprises, including Nike, BestBuy, and The New York Times, Botify empowers businesses to drive sustainable growth through unrivaled search performance in an AI-first world. Backed by $82M+ in VC funding and scaling rapidly across New York, Paris, London, and Singapore, we are defining the next chapter of search.

Industry research shows that women and those in traditionally underrepresented groups generally don't apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don't check 100% of the boxes - that's okay - we encourage you to apply anyway and highlight what you can bring to the table!

Role Overview

We’re looking for a VP, Product Marketing to lead Botify’s global product marketing strategy and team.

You will own how our products are positioned, launched, and evangelized in the market. You’ll be the voice of Botify’s platform — transforming technical innovation into narratives that resonate with executives, practitioners, analysts, and partners.

This is a high-impact, highly visible leadership role where you’ll shape Botify’s category, drive market demand, and influence the trajectory of the business.

What you'll do:

Lead & Scale the Team

• Build and mentor a high-performing Product Marketing organization.
  Define the vision for how PMM drives growth, ensuring strong cross-functional alignment with Product, Sales, and Customer Success.

Market & Buyer Insights

• Own the deep understanding of our buyers, their journeys, and key personas.
  Translate competitive and market intelligence into actionable strategies that influence roadmap, GTM, and positioning.

Positioning & Narrative

• Craft compelling, benefit-driven value propositions for our platform and solutions.

  Define and own Botify’s category story, ensuring differentiation in a crowded market.

Go-to-Market Leadership

• Build and execute integrated GTM strategies for product launches and campaigns.

  Partner closely with Marketing, Sales, and Customer Success to deliver measurable impact on revenue and adoption.

Enablement & Content Excellence 

• Deliver world-class enablement for Sales and Customer Success — playbooks, training, competitive battlecards.

  Create customer-facing content (guides, webinars, demo videos) that elevates our brand and simplifies adoption.

Thought Leadership & Market Visibility

• Elevate Botify’s visibility with customers, analysts, and media.
  Own analyst relations: shape how leading analyst firms perceive Botify, drive coverage, and influence market landscapes.
  Define and track PMM objectives, showing direct contribution to pipeline, revenue, and retention.

What we're looking for: 

• 10+ years in Product Marketing leadership in B2B SaaS, ideally MarTech, AI, or search technology.
• Experience scaling product marketing from growth stage to larger enterprise context.
• Proven ability to balance strategy with execution — from category-defining narratives to building a battlecard.
• Outstanding communicator who can inspire executives, customers, analysts, and internal teams alike.
• Deep AI/ML and search ecosystem expertise (SEO, NLP, agentic AI) strongly preferred.
• Pragmatic Institute training or certification is a strong plus.
• Experience in retail and/or e-commerce industries a strong advantage.
• Customer-obsessed, data-driven mindset; skilled at using insights and experimentation to drive impact.
• Global experience: comfortable leading across geographies and working with diverse teams.

Salary: 

Up to $275,000 OTE

Why join Botify: 

• Shape the future of search: Lead the marketing strategy for a category-defining AI platform at the forefront of the industry.
• High impact: Own a function that directly drives demand, adoption, analyst perception, and market leadership.
• Growth & upside: Competitive compensation + meaningful equity participation in a fast-scaling, VC-backed SaaS leader.
• Global footprint: Collaborate with colleagues in New York, Paris, London, and Singapore — with opportunities to travel and think globally.
• Dynamic culture: Move fast, innovate boldly, celebrate wins, and learn as a team. We combine startup agility with the stability of an established enterprise customer base.

Recruitment process:

We run a transparent, candidate-friendly process designed to move quickly:

• Intro call with the CEO
• Interview with CRO
• Interview with SVP People
• Business case presentation with stakeholders (CCO, SVP Services, VP Product, CEO, VP Global Brand and Experience Marketing)
• Leadership interviews with Services and Solutions leaders
• Final conversation with CEO

Our goal is to complete the process within 3–4 weeks from first conversation to decision.

What we offer:

• Unlimited Time Off
• 11 company holidays
• 16 weeks of parental leave
• Summer Fridays
• ClassPass Subscription
• Team building events and initiatives
• Flexible work policy
• Commuter benefits
• 401k
• Health and Wellness perks

We are proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.