Botify’s leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search. With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more.

Botify’s technology powers agentic workflows, AI-driven recommendations, and automated cross-platform indexation and deployment. Brands maximize visibility wherever consumers, bots, and AI agents search, protecting and capturing revenue across all search platforms.

Trusted by 500+ leading brands including Macy’s, Levi’s, Farfetch, the New York Times, and Marks & Spencer, Botify drives digital discovery, sustained profitability, productivity, and brand authority in an AI-first world.

Industry research shows that women and those in traditionally underrepresented groups generally don't apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don't check 100% of the boxes - that's okay - we encourage you to apply anyway and highlight what you can bring to the table!

Role Overview

We are seeking a curious and versatile Digital Marketing Specialist with a passion for experimentation and innovation. This role is perfect for someone who thrives on finding creative ways to cut through the noise and meaningfully engage audiences.

You'll report directly to the Global Head of Digital Marketing, with whom you’ll work closely to help scale and set new standards for digital marketing at Botify. As part of our nimble team of ambitious marketers, you'll have a definitive impact from day one. This is a unique opportunity to develop your marketing skills through hands-on experience with both foundational and advanced digital marketing techniques, exposure to industry-leading SEO expertise, and opportunities to propose and implement your own innovative ideas.

As an ideal candidate, you're detail-oriented, naturally inquisitive, proactive, and constantly seeking to learn and grow. You'll bring strong analytical skills and a data-driven approach to optimize our marketing channels while supporting initiatives across the marketing team. This is a full-time role, preferably based in New York City.

Your responsibilities:

• Plan, launch, and optimize integrated marketing campaigns across email, social media, and paid media channels.
  
• Develop and launch email nurturing programs to maintain relationships with prospective clients and improve deals' velocity.
  
• Analyze marketing performance data to identify optimization opportunities.
  
• Conduct testing and optimizations across web pages, email, social media, and other channels, and track results.
  
• Collaborate with Marketing Operations to improve CRM database health.
  
• Work closely with cross-functional stakeholders to identify and remove friction points in the conversion funnel.
  
• Support pipeline generation initiatives and own KPIs, including conversion rates, database engagement, contact creation, and social media performance.
  
• Work closely with sales teams to ensure smooth lead handoff, lead quality, conversion, and feedback loops.
  
• Collaborate with internal SMEs to learn SEO and apply it to Botify’s website.\

Your qualification:

• 2-5 years of B2B SaaS marketing/tech experience or equivalent education with demonstrated results (recent graduates welcome).
• Natural curiosity and eagerness to learn new skills and marketing approaches.
• Proactive problem-solving mindset and willingness to experiment
• Outstanding attention to detail, you make it a priority to ensure no typos or errors are found in your work.
• Data-oriented thinking – you see opportunities for optimization everywhere.
• Ability to manage multiple projects and meet deadlines.
• Excellent collaboration skills across diverse teams.
• Growth mindset – you actively seek feedback and continuously improve.
• Knowledge of HTML and CSS is highly appreciated.
• Knowledge of Hubspot, Webflow, and LinkedIn is a plus. 

Salary:

Up to $75,000 per year.

What we offer:

• Unlimited Time Off
• 11 company holidays
• 16 weeks of parental leave
• Summer Fridays
• ClassPass Subscription
• Team building events and initiatives
• Flexible work policy
• Commuter benefits
• 401k
• Health and Wellness perks

We are proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.